The Sunday Times Wine Club new user discount gives referred customers 40% off a qualifying Bestsellers introductory case. The current invitation also includes free gifts and free delivery.

This is a referral offer rather than a public promo code. Enter your email through the invitation to receive the voucher, then confirm the full saving before you order.

How to get the Sunday Times Wine Club new user discount

  1. Open the referral invitation.

    Use the offer button above rather than searching for a code to type at checkout.

  2. Enter your email address.

    The invitation generates the referred-friend voucher. Marketing consent is presented separately and is optional.

  3. Choose a qualifying introductory case.

    The offer applies to qualifying Bestsellers Wine Subscription introductory cases, not every product on the site.

  4. Review the ongoing plan.

    Check the future case price, delivery frequency and cancellation terms before subscribing.

  5. Confirm the checkout total.

    Make sure 40% has been deducted and that free delivery and the advertised gifts are shown before paying.

How does the 40% referral discount work?

The referred friend receives 40% off their first qualifying introductory case, plus free gifts and free delivery. You must be a genuinely new Sunday Times Wine Club customer and aged 18 or over.

The voucher is valid for one month after it is issued, can be used once and cannot be combined with another offer or discount. The person making the referral cannot claim their own referred-friend reward.

Check the wine subscription before ordering

The discounted case is an introduction to a wine subscription. Before completing the first order, look for the price and number of bottles in later cases, how often they arrive, whether delivery is charged and how to pause or cancel.

Set a reminder to review the membership before the next case is prepared. A strong first-order discount is only worthwhile if you understand the ongoing commitment.

Is the Sunday Times Wine Club new customer offer good value?

Calculate the price per bottle after the 40% discount and compare it with wines you would genuinely buy elsewhere. Include the gifts if they are useful to you, but do not treat their advertised value as cash saved.

Free delivery makes the first-case comparison simpler. The offer can be attractive when the case matches your taste; it is less useful if you are choosing wine only to unlock the discount.

Pros

  • 40% off a qualifying first case.
  • Free gifts included with the introductory offer.
  • Free delivery on the qualifying case.
  • No public code to remember.

Cons

  • Only for new customers aged 18+.
  • Restricted to qualifying introductory cases.
  • The introductory case starts a wine subscription.
  • The voucher expires one month after issue.

Sunday Times Wine Club discount questions

What does a new customer get?
An eligible referred customer gets 40% off a qualifying Bestsellers Wine Subscription introductory case, plus free gifts and free delivery.
Is there a Sunday Times Wine Club discount code?
The offer starts with a referral invitation. Enter your email to receive the voucher rather than copying a general code from this page.
Can existing customers use the 40% offer?
No. The referred-friend reward is for a person who has never previously been a Sunday Times Wine Club customer.
Can I combine it with another voucher?
No. The live terms say the voucher can be used once and cannot be combined with other offers or discounts.
How long is the voucher valid?
The referred-friend reward is valid for one month from issue. Recheck the invitation because the provider can change or withdraw an offer.
Is this a one-off wine order?
No. The qualifying Bestsellers introductory case is part of a wine subscription. Review the future price, frequency and cancellation terms before ordering.

Sources and checks

Information and offer terms checked on 12 September 2026. Sunday Times Wine Club can vary or withdraw the promotion, so check the live invitation and checkout before ordering.